diff --git a/apps/econ/src/catalog-db.ts b/apps/econ/src/catalog-db.ts
index 84db659..60bfab7 100644
--- a/apps/econ/src/catalog-db.ts
+++ b/apps/econ/src/catalog-db.ts
@@ -149,6 +149,14 @@ export interface CatalogRow {
  *
  * `AvatarItemId` is nullable and `Tooltip` may be null; both are true of the captured data and
  * the client reads them that way. Do not tighten either to keep a projection simple.
+ *
+ * `CreatedAt` and `ThumbnailImage` are OPTIONAL, never null: the capture this record mirrors
+ * carried a date on most rows and simply had no key on the rest — the permanent hair dyes
+ * among them — and never `null`. A row loaded from a store listing has no date at all, and
+ * serving it as `"CreatedAt": null` on every record (as `lockeditems/bulk` did once the
+ * loader moved to the store) broke the dorm mirror's hair dyes: the client resolves locked
+ * hair colours through that route, and a null where it expects a date costs it the whole
+ * response, not the field. Leave the key out, as the capture did.
  */
 export interface CatalogAvatarItem {
 	AvatarItemDesc: string
@@ -160,8 +168,8 @@ export interface CatalogAvatarItem {
 	TagList: string | null
 	AvatarItemId: number | null
 	IsBaseAvatarItem: boolean
-	CreatedAt: string | null
-	ThumbnailImage: string | null
+	CreatedAt?: string
+	ThumbnailImage?: string
 }
 
 /**
@@ -201,8 +209,9 @@ export function toCatalogAvatarItem(row: CatalogRow): CatalogAvatarItem {
 		TagList: row.tag_list,
 		AvatarItemId: row.avatar_item_id,
 		IsBaseAvatarItem: row.is_base_avatar_item === 1,
-		CreatedAt: row.created_at,
-		ThumbnailImage: row.thumbnail_image,
+		// Absent rather than null when the row has none — see the record's note.
+		...(row.created_at !== null ? { CreatedAt: row.created_at } : {}),
+		...(row.thumbnail_image !== null ? { ThumbnailImage: row.thumbnail_image } : {}),
 	}
 }
 
diff --git a/apps/econ/static/storefronts/sf3-2025.json b/apps/econ/static/storefronts/sf3-2025.json
index 1f44e74..4839cb2 100644
--- a/apps/econ/static/storefronts/sf3-2025.json
+++ b/apps/econ/static/storefronts/sf3-2025.json
@@ -152622,7 +152622,7 @@
 				"Unique": true,
 				"SubscribersOnly": false,
 				"Rarity": 20,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -152675,7 +152675,7 @@
 				"Unique": true,
 				"SubscribersOnly": false,
 				"Rarity": 20,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -152728,7 +152728,7 @@
 				"Unique": true,
 				"SubscribersOnly": false,
 				"Rarity": 20,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -152781,7 +152781,7 @@
 				"Unique": true,
 				"SubscribersOnly": false,
 				"Rarity": 20,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -152834,7 +152834,7 @@
 				"Unique": true,
 				"SubscribersOnly": false,
 				"Rarity": 20,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -152887,7 +152887,7 @@
 				"Unique": true,
 				"SubscribersOnly": false,
 				"Rarity": 20,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -156881,7 +156881,7 @@
 				"Unique": false,
 				"SubscribersOnly": false,
 				"Rarity": 50,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -156940,7 +156940,7 @@
 				"Unique": false,
 				"SubscribersOnly": false,
 				"Rarity": 50,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -156999,7 +156999,7 @@
 				"Unique": false,
 				"SubscribersOnly": false,
 				"Rarity": 50,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -157058,7 +157058,7 @@
 				"Unique": false,
 				"SubscribersOnly": false,
 				"Rarity": 50,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -157117,7 +157117,7 @@
 				"Unique": false,
 				"SubscribersOnly": false,
 				"Rarity": 50,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -157176,7 +157176,7 @@
 				"Unique": false,
 				"SubscribersOnly": false,
 				"Rarity": 50,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -157235,7 +157235,7 @@
 				"Unique": false,
 				"SubscribersOnly": false,
 				"Rarity": 50,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -157294,7 +157294,7 @@
 				"Unique": false,
 				"SubscribersOnly": false,
 				"Rarity": 50,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -157353,7 +157353,7 @@
 				"Unique": false,
 				"SubscribersOnly": false,
 				"Rarity": 50,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -157412,7 +157412,7 @@
 				"Unique": false,
 				"SubscribersOnly": false,
 				"Rarity": 50,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -157471,7 +157471,7 @@
 				"Unique": false,
 				"SubscribersOnly": false,
 				"Rarity": 50,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -157530,7 +157530,7 @@
 				"Unique": false,
 				"SubscribersOnly": false,
 				"Rarity": 50,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -157589,7 +157589,7 @@
 				"Unique": false,
 				"SubscribersOnly": false,
 				"Rarity": 50,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -157648,7 +157648,7 @@
 				"Unique": false,
 				"SubscribersOnly": false,
 				"Rarity": 50,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -157707,7 +157707,7 @@
 				"Unique": false,
 				"SubscribersOnly": false,
 				"Rarity": 50,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -157766,7 +157766,7 @@
 				"Unique": false,
 				"SubscribersOnly": false,
 				"Rarity": 50,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -157825,7 +157825,7 @@
 				"Unique": false,
 				"SubscribersOnly": false,
 				"Rarity": 50,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -157884,7 +157884,7 @@
 				"Unique": false,
 				"SubscribersOnly": false,
 				"Rarity": 50,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -157943,7 +157943,7 @@
 				"Unique": false,
 				"SubscribersOnly": false,
 				"Rarity": 50,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -158002,7 +158002,7 @@
 				"Unique": false,
 				"SubscribersOnly": false,
 				"Rarity": 50,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -158061,7 +158061,7 @@
 				"Unique": false,
 				"SubscribersOnly": false,
 				"Rarity": 50,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -158120,7 +158120,7 @@
 				"Unique": false,
 				"SubscribersOnly": false,
 				"Rarity": 50,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -158946,7 +158946,7 @@
 				"Unique": false,
 				"SubscribersOnly": false,
 				"Rarity": 30,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -158999,7 +158999,7 @@
 				"Unique": false,
 				"SubscribersOnly": false,
 				"Rarity": 30,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -159052,7 +159052,7 @@
 				"Unique": false,
 				"SubscribersOnly": false,
 				"Rarity": 30,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -159105,7 +159105,7 @@
 				"Unique": false,
 				"SubscribersOnly": false,
 				"Rarity": 30,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -159158,7 +159158,7 @@
 				"Unique": false,
 				"SubscribersOnly": false,
 				"Rarity": 30,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -159211,7 +159211,7 @@
 				"Unique": false,
 				"SubscribersOnly": false,
 				"Rarity": 30,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -165512,7 +165512,7 @@
 				"Unique": false,
 				"SubscribersOnly": false,
 				"Rarity": 30,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -165565,7 +165565,7 @@
 				"Unique": false,
 				"SubscribersOnly": false,
 				"Rarity": 30,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -165618,7 +165618,7 @@
 				"Unique": false,
 				"SubscribersOnly": false,
 				"Rarity": 30,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -165671,7 +165671,7 @@
 				"Unique": false,
 				"SubscribersOnly": false,
 				"Rarity": 30,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -165724,7 +165724,7 @@
 				"Unique": false,
 				"SubscribersOnly": false,
 				"Rarity": 30,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -172898,7 +172898,7 @@
 				"Unique": false,
 				"SubscribersOnly": false,
 				"Rarity": 20,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -172951,7 +172951,7 @@
 				"Unique": false,
 				"SubscribersOnly": false,
 				"Rarity": 20,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -173004,7 +173004,7 @@
 				"Unique": false,
 				"SubscribersOnly": false,
 				"Rarity": 20,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -173057,7 +173057,7 @@
 				"Unique": false,
 				"SubscribersOnly": false,
 				"Rarity": 20,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -173110,7 +173110,7 @@
 				"Unique": false,
 				"SubscribersOnly": false,
 				"Rarity": 20,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -173163,7 +173163,7 @@
 				"Unique": false,
 				"SubscribersOnly": false,
 				"Rarity": 20,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
@@ -183947,7 +183947,7 @@
 				"Unique": false,
 				"SubscribersOnly": false,
 				"Rarity": 30,
-				"Context": -1,
+				"Context": 0,
 				"Currency": 0,
 				"CurrencyType": 0,
 				"ItemCount": 1,
diff --git a/packages/tools/src/cmd/storefront.cmd.ts b/packages/tools/src/cmd/storefront.cmd.ts
index bfd4cf1..1b260cf 100644
--- a/packages/tools/src/cmd/storefront.cmd.ts
+++ b/packages/tools/src/cmd/storefront.cmd.ts
@@ -59,6 +59,14 @@ import type { StoreListing } from '../../../../apps/econ/src/catalog-load'
  *              PNG per item that this server does not have.
  *   gold       a skin whose name carries `(Gold)` sells at `GOLD_SKIN_PRICE`, 100,000 tokens,
  *              subscriber price the same: no discount, no sale.
+ *   context    a drop whose `Context` is `NO_CONTEXT` (-1) gets 0. The dump carries -1 on
+ *              exactly 46 listings — the 22 permanent hair dyes and the 24 dice skins, the
+ *              things the live game sells from a surface of its own rather than the store page
+ *              — and every other listing says 0 or a positive category. Served with -1 the hair
+ *              dyes did not work; swapping those 22 listings for the ones the earlier generated
+ *              store carried (Context 0, ids and prices of its own) fixed them, and -1 is the
+ *              one member that set the dyes apart from the thousands of listings that work.
+ *              See `withStoreContext`.
  *
  * Everything else — `SubscriberDiscountPercent`, `SubscriberPrices`, custom-item listings, the
  * token bundles, the developer-tier items, `AvailableAt` dates — is the store as the game had
@@ -78,6 +86,22 @@ const NEXT_UPDATE = '2226-06-14T00:12:20.1324853Z'
 export const blanksThumbnail = (listing: StoreListing): boolean =>
 	listing.GiftDrop.EquipmentModificationGuid !== '' || listing.GiftDrop.ConsumableItemDesc !== ''
 
+/** The `Context` the dump puts on a drop the store page does not sell: the hair dyes, the dice skins. */
+export const NO_CONTEXT = -1
+
+/** The `Context` every ordinary listing carries — what the generated store gave the hair dyes. */
+const STORE_CONTEXT = 0
+
+/** Whether a listing's drop carries the dump's out-of-store `Context`. */
+export const hasNoContext = (listing: StoreListing): boolean =>
+	listing.GiftDrop.Context === NO_CONTEXT
+
+/** The listing with its drop's `Context` brought in from {@link NO_CONTEXT} to the store's. */
+export const withStoreContext = (listing: StoreListing): StoreListing => ({
+	...listing,
+	GiftDrop: { ...listing.GiftDrop, Context: STORE_CONTEXT },
+})
+
 /** A price list with its sale removed: the list price, nothing on top. */
 const withoutSale = <T extends { StorefrontSaleData: unknown }>(prices: T[] | null): T[] | null =>
 	prices === null ? null : prices.map((p) => ({ ...p, StorefrontSaleData: null }))
@@ -130,6 +154,14 @@ const build = new Command('build')
 			item.SubscriberPrices = [priced]
 		}
 
+		// Out-of-store drops brought onto the store page, see `withStoreContext`.
+		let recontexted = 0
+		for (const [i, item] of items.entries()) {
+			if (!hasNoContext(item)) continue
+			recontexted++
+			items[i] = withStoreContext(item)
+		}
+
 		writeFileSync(
 			STOREFRONT_FILE,
 			`${JSON.stringify({ ...dump, StoreItems: items, NextUpdate: NEXT_UPDATE }, null, '\t')}\n`
@@ -152,7 +184,8 @@ const build = new Command('build')
 				`✓ ${STOREFRONT_FILE}: ${items.length} listings from ${STORE_DUMP} ` +
 					`(${repeats} repeated listing(s) dropped, ${sales} sale(s) removed) ` +
 					`+ ${added} skin(s) from ${SKINS} at rarity ${UNLISTED_SKIN_RARITY}, ` +
-					`${blanked} skin/consumable thumbnail(s) blanked, ${gold} gold skin(s) at ${GOLD_SKIN_PRICE}`
+					`${blanked} skin/consumable thumbnail(s) blanked, ${gold} gold skin(s) at ${GOLD_SKIN_PRICE}, ` +
+					`${recontexted} drop(s) with Context ${NO_CONTEXT} set to ${STORE_CONTEXT}`
 			)
 		)
 		console.log(
@@ -176,8 +209,9 @@ sf3-2025.json is the real 2025 store — ${STORE_DUMP} — with its captured
 sale removed, repeated listings collapsed and a far-future NextUpdate, plus the equipment skins
 the store never listed (${SKINS}) as rarity-${UNLISTED_SKIN_RARITY} listings numbered from
 ${UNLISTED_SKIN_ID_BASE}; every skin's and consumable's ThumbnailImageName is ""; a "(Gold)"
-skin sells at ${GOLD_SKIN_PRICE} tokens with no discount. Ids, items and list prices are
-otherwise the dump's. \`runx catalog
+skin sells at ${GOLD_SKIN_PRICE} tokens with no discount; a drop with Context ${NO_CONTEXT} (the hair
+dyes and the dice skins) is served with Context 0. Ids, items and list prices are otherwise the
+dump's. \`runx catalog
 load\` reads the file this writes and nothing else, so a listing's PurchasableItemId is its
 catalog_id.