diff --git a/apps/www/src/client/App.tsx b/apps/www/src/client/App.tsx
index 3cbd353..e4f1aae 100644
--- a/apps/www/src/client/App.tsx
+++ b/apps/www/src/client/App.tsx
@@ -27,6 +27,7 @@ import {
 	usernamesFor,
 	where,
 } from './api'
+import { customAvatarItemIdFromPath, ItemPage } from './Item'
 import { ModerationPage } from './Moderation'
 import { StatsPage } from './Stats'
 
@@ -1506,6 +1507,7 @@ export function App() {
 	const { path, search, navigate } = useRouter()
 	const roomId = roomIdFromPath(path)
 	const lookupUsername = usernameFromPath(path)
+	const customAvatarItemId = customAvatarItemIdFromPath(path)
 
 	useEffect(() => {
 		// Config first, and everything else after it: it carries the hostnames every other
@@ -1554,6 +1556,7 @@ export function App() {
 					account={account}
 					config={config}
 					initialTab={path === '/signup' ? 'signup' : 'login'}
+					search={search}
 					navigate={navigate}
 					onAuthed={setAccount}
 				/>
@@ -1580,6 +1583,16 @@ export function App() {
 				// its data comes from `/api/stats/online`, which the existing `/api/*` allowlist
 				// entry already sends to the Worker.
 				<StatsPage search={search} navigate={navigate} />
+			) : customAvatarItemId !== null ? (
+				// The game's share link for a store item (`/d/store/customavataritem/<uuid>`), so
+				// the path is the client's, not ours. Not in `run_worker_first` either: a cold
+				// load falls through to the SPA shell like every other page here. Gated on the
+				// session rather than the config because the lookup behind it needs a token.
+				<ItemPage
+					itemId={customAvatarItemId}
+					signedIn={account === undefined ? undefined : account !== null}
+					navigate={navigate}
+				/>
 			) : lookupUsername !== null ? (
 				<PlayerPage username={lookupUsername} config={config} navigate={navigate} />
 			) : roomId !== null ? (
@@ -1917,16 +1930,29 @@ function About({ slides, error }: { slides: Slide[] | null; error: string }) {
  * (it needs a Turnstile keypair; see SiteConfig). Redirects to the account page once a
  * session exists, however it was obtained.
  */
+/**
+ * A `?next=` worth redirecting to after sign-in, or null. Only an absolute PATH on this
+ * site qualifies: it has to start with one slash and not two (`//host` is scheme-relative,
+ * i.e. another site), and carry no scheme. Anything else is dropped rather than repaired.
+ */
+function safeNextPath(raw: string | null): string | null {
+	if (!raw || !raw.startsWith('/') || raw.startsWith('//') || raw.startsWith('/\\')) return null
+	return raw
+}
+
 function LoginPage({
 	account,
 	config,
 	initialTab,
+	search,
 	navigate,
 	onAuthed,
 }: {
 	account: SelfAccount | null | undefined
 	config: SiteConfig | undefined
 	initialTab: 'signup' | 'login'
+	/** The query string, for the `?next=` a page that needs a session sends people here with. */
+	search: string
 	navigate: Navigate
 	onAuthed: (a: SelfAccount) => void
 }) {
@@ -1934,13 +1960,19 @@ function LoginPage({
 	// never disagree — switching tabs pushes history, and back goes back to the other one.
 	const tab = initialTab
 
+	// Where to go once signed in: the page that sent the visitor here, when one did (an
+	// item's share link needs a session to render), otherwise the account page. Only a
+	// same-site path is honoured — one leading slash, so `//evil.example` can't ride in
+	// through a link someone was handed — since this is a redirect after a sign-in.
+	const next = safeNextPath(new URLSearchParams(search).get('next')) ?? '/account'
+
 	useEffect(() => {
-		if (account) navigate('/account')
-	}, [account, navigate])
+		if (account) navigate(next)
+	}, [account, navigate, next])
 
 	const authed = (a: SelfAccount) => {
 		onAuthed(a)
-		navigate('/account')
+		navigate(next)
 	}
 
 	const siteKey = config?.signupEnabled ? config.turnstileSiteKey : null
@@ -1950,12 +1982,16 @@ function LoginPage({
 			<section className="card">
 				{siteKey && (
 					<div className="tabs">
-						<button className={tab === 'login' ? 'active' : ''} onClick={() => navigate('/login')}>
+						{/* The query rides along, so switching doors keeps the `?next=`. */}
+						<button
+							className={tab === 'login' ? 'active' : ''}
+							onClick={() => navigate(`/login${search}`)}
+						>
 							Sign in
 						</button>
 						<button
 							className={tab === 'signup' ? 'active' : ''}
-							onClick={() => navigate('/signup')}
+							onClick={() => navigate(`/signup${search}`)}
 						>
 							Create account
 						</button>
@@ -1984,7 +2020,7 @@ function LoginPage({
 						{siteKey && (
 							<p className="muted swap">
 								Don&apos;t have an account?{' '}
-								<Link to="/signup" navigate={navigate}>
+								<Link to={`/signup${search}`} navigate={navigate}>
 									Create one
 								</Link>
 							</p>
diff --git a/apps/www/src/client/Item.tsx b/apps/www/src/client/Item.tsx
new file mode 100644
index 0000000..d3a091c
--- /dev/null
+++ b/apps/www/src/client/Item.tsx
@@ -0,0 +1,273 @@
+import { useEffect, useState } from 'react'
+
+import { call, usernamesFor, where } from './api'
+
+import type { CustomAvatarItem } from '../../../api/src/custom-avatar-items-db'
+import type { PublicAccount } from './api'
+
+/**
+ * A custom avatar item's page, at `/d/store/customavataritem/<id>`.
+ *
+ * That path is what the game puts in the clipboard for "Share" on a store item — "Check
+ * out this item in RecRoom: https://<www>/d/store/customavataritem/<uuid>" — so it has to
+ * be exactly this, and it's the one URL on this site whose shape isn't ours to choose.
+ * The uuid is a `CustomAvatarItemId` on `api`'s `custom_avatar_item` table.
+ *
+ * Read through `api`'s bulk lookup (`POST /api/customAvatarItems/v1/bulk`), the same call
+ * the game makes to draw a shelf of items, with a batch of one — there is no single-item
+ * GET, and www reading the table itself would tie the site to a schema another worker
+ * owns (the room and player pages go to `rooms` and `accounts` for the same reason). That
+ * route wants a token, so a signed-out visitor is asked to sign in and brought back here
+ * afterwards (the `?next=` on the login link). Unpublished items miss for everyone but
+ * their creator, so a draft's link says "no item here" to anyone else, which is what the
+ * store says too.
+ *
+ * Its own file for the reason Stats.tsx and Moderation.tsx are: a whole surface rather
+ * than one more section of App.tsx.
+ */
+
+/** The `/d/store/customavataritem/<uuid>` path, or null for any other path. */
+export function customAvatarItemIdFromPath(path: string): string | null {
+	// Case-insensitive on the fixed segments: the game writes them lower-case, but a link
+	// retyped by hand shouldn't 404 on `CustomAvatarItem`. The id is normalised to lower
+	// case to match how the table stores it.
+	const match =
+		/^\/d\/store\/customavataritem\/([0-9a-f]{8}(?:-[0-9a-f]{4}){3}-[0-9a-f]{12})\/?$/i.exec(path)
+	return match ? match[1]!.toLowerCase() : null
+}
+
+/**
+ * The item, or null when the lookup came back without it: unknown, or unpublished and not
+ * the caller's. The bulk route answers a bare array of the ids that matched, in request
+ * order, and a miss is silence rather than an error.
+ */
+async function fetchCustomAvatarItem(itemId: string): Promise<CustomAvatarItem | null> {
+	const items = await call<CustomAvatarItem[]>(`${where().api}/api/customAvatarItems/v1/bulk`, {
+		form: { customAvatarItemIds: itemId },
+		authed: true,
+	})
+	if (!Array.isArray(items)) return null
+	return items.find((i) => i.CustomAvatarItemId?.toLowerCase() === itemId) ?? null
+}
+
+/**
+ * The image that stands for the item. A player-made shirt has a thumbnail of its own under
+ * `ThumbnailImageFilename`; a first-party item has none and is drawn from its saves, each of
+ * which carries the store thumbnail for one body type — the first is as good as any here.
+ * Both are keys on the `img` worker. Null when there's nothing to show, which shouldn't
+ * happen for a served item but must not break the page when it does.
+ */
+function thumbnailKey(item: CustomAvatarItem): string | null {
+	if (item.ThumbnailImageFilename) return item.ThumbnailImageFilename
+	const save = item.CurrentSaves?.find((s) => s.ThumbnailFileName)
+	return save?.ThumbnailFileName ?? null
+}
+
+/**
+ * The `OutfitType` slot's name — `RecRoom.Avatars.OutfitType`, banded by body region (see
+ * the enum note in api's custom-avatar-items-db.ts). Only the members seen on this table
+ * are named; anything else is shown by number rather than guessed at.
+ */
+const OUTFIT_TYPE_LABEL: Record<number, string> = {
+	0: 'Hat',
+	2: 'Hair',
+	3: 'Ears',
+	10: 'Eyes',
+	20: 'Beard',
+	100: 'Shoulders',
+	101: 'Shirt',
+	102: 'Waist',
+	103: 'Neck',
+	104: 'Team jersey',
+	105: 'Custom shirt',
+	200: 'Wrist',
+	203: 'Team wrist',
+	300: 'Legs',
+	301: 'Feet',
+	500: 'Roomie hat',
+	501: 'Roomie waist',
+	502: 'Roomie eyes',
+}
+
+function outfitTypeLabel(type: number): string {
+	return OUTFIT_TYPE_LABEL[type] ?? `Slot ${type}`
+}
+
+function formatDate(iso: string): string {
+	const date = new Date(iso)
+	return Number.isNaN(date.getTime()) ? iso : date.toLocaleDateString()
+}
+
+export function ItemPage({
+	itemId,
+	signedIn,
+	navigate,
+}: {
+	itemId: string
+	/**
+	 * undefined while the stored token is still being checked, null when signed out — the
+	 * lookup can't be made without a session, so the page waits on this rather than on
+	 * the config alone.
+	 */
+	signedIn: boolean | undefined
+	navigate: (to: string) => void
+}) {
+	// undefined = not fetched yet; null = nothing served for this id.
+	const [item, setItem] = useState<CustomAvatarItem | null | undefined>(undefined)
+	const [creator, setCreator] = useState<PublicAccount | null>(null)
+	const [error, setError] = useState('')
+
+	useEffect(() => {
+		setItem(undefined)
+		setCreator(null)
+		setError('')
+		if (!signedIn) return
+		void fetchCustomAvatarItem(itemId)
+			.then((found) => {
+				setItem(found)
+				if (found)
+					void usernamesFor([found.CreatorAccountId]).then((names) =>
+						setCreator(names.get(found.CreatorAccountId) ?? null)
+					)
+			})
+			.catch((e) => setError(e instanceof Error ? e.message : String(e)))
+	}, [itemId, signedIn])
+
+	const here = `/d/store/customavataritem/${itemId}`
+
+	if (signedIn === null || signedIn === false) {
+		return (
+			<main className="shell wide">
+				<section className="card">
+					<h1>Sign in to see this item</h1>
+					<p className="muted">
+						Items in the store are shown to signed-in players. Sign in and you&apos;ll be brought
+						straight back here.
+					</p>
+					<p>
+						<a
+							className="cta"
+							href={`/login?next=${encodeURIComponent(here)}`}
+							onClick={(e) => {
+								e.preventDefault()
+								navigate(`/login?next=${encodeURIComponent(here)}`)
+							}}
+						>
+							Sign in
+						</a>
+					</p>
+				</section>
+			</main>
+		)
+	}
+
+	if (error) {
+		return (
+			<main className="shell wide">
+				<p className="error">{error}</p>
+			</main>
+		)
+	}
+	if (item === undefined) {
+		return (
+			<main className="shell wide">
+				<p className="muted">Loading…</p>
+			</main>
+		)
+	}
+	if (item === null) {
+		return (
+			<main className="shell wide">
+				<p className="muted">
+					There&apos;s no item here — it hasn&apos;t been published, or it doesn&apos;t exist.
+				</p>
+			</main>
+		)
+	}
+
+	const thumb = thumbnailKey(item)
+	// A first-party item is built as Unity assetbundles rather than painted on a base
+	// shirt; that, not the creator id, is what tells the two kinds apart on the record.
+	const firstParty = item.CurrentSaves?.length > 0 && !item.DesignFilename
+	const published = item.Accessibility !== 0
+
+	return (
+		<main className="shell wide">
+			<section className="card room-hero">
+				{thumb ? (
+					<img
+						className="room-hero-img item-hero-img"
+						src={`${where().img}/${thumb}?width=512`}
+						alt=""
+					/>
+				) : (
+					<div className="room-hero-img item-hero-img" />
+				)}
+				<div className="room-hero-body">
+					<div className="room-head">
+						<h1 className="room-hero-name">{item.Name}</h1>
+						<span className={`badge ${published ? 'live' : ''}`}>
+							{published ? 'Published' : 'Unpublished'}
+						</span>
+					</div>
+					{creator && (
+						<p className="room-hero-by">
+							by{' '}
+							<a
+								href={`/u/${encodeURIComponent(creator.username)}`}
+								onClick={(e) => {
+									e.preventDefault()
+									navigate(`/u/${encodeURIComponent(creator.username)}`)
+								}}
+							>
+								{creator.displayName || creator.username}
+							</a>
+						</p>
+					)}
+					{item.Description ? (
+						<p className="muted room-hero-desc">{item.Description}</p>
+					) : (
+						<p className="muted room-hero-desc">No description.</p>
+					)}
+					<p className="room-stats">
+						{item.Price > 0 ? `${item.Price.toLocaleString()} tokens` : 'Free'}
+						{item.IsFeatured ? ' · Featured' : ''}
+						{item.IsRecRoomApproved ? ' · Approved' : ''}
+					</p>
+				</div>
+			</section>
+
+			<section className="card">
+				<h2>About this item</h2>
+				<dl className="facts">
+					<dt>Price</dt>
+					<dd>{item.Price > 0 ? `${item.Price.toLocaleString()} tokens` : 'Free'}</dd>
+					<dt>Type</dt>
+					<dd>
+						{outfitTypeLabel(item.OutfitType)}
+						{firstParty ? ' · official item' : ''}
+					</dd>
+					{item.BaseAvatarItemColor && (
+						<>
+							<dt>Base colour</dt>
+							<dd>
+								<span className="swatch" style={{ background: item.BaseAvatarItemColor }} />{' '}
+								{item.BaseAvatarItemColor}
+							</dd>
+						</>
+					)}
+					<dt>Tags</dt>
+					<dd>{item.Tags?.length ? item.Tags.map((t) => `#${t.Value}`).join(' ') : 'None'}</dd>
+					<dt>Created</dt>
+					<dd>{formatDate(item.CreatedAt)}</dd>
+					<dt>Updated</dt>
+					<dd>{formatDate(item.ModifiedAt)}</dd>
+					<dt>Item id</dt>
+					<dd>
+						<code>{item.CustomAvatarItemId}</code>
+					</dd>
+				</dl>
+			</section>
+		</main>
+	)
+}
diff --git a/apps/www/src/client/styles.css b/apps/www/src/client/styles.css
index b0b1834..0f301a4 100644
--- a/apps/www/src/client/styles.css
+++ b/apps/www/src/client/styles.css
@@ -2024,3 +2024,24 @@ button[type='submit']:disabled {
 		grid-template-columns: repeat(2, minmax(0, 1fr));
 	}
 }
+
+/* ---- Custom avatar item page (/d/store/customavataritem/<id>) -------------- */
+
+/* The item's thumbnail: a square PNG with transparent corners, so it's framed whole
+   rather than cropped to the room hero's 3:2 photo, on the raised surface so a dark
+   design stays visible on the dark theme. */
+.item-hero-img {
+	aspect-ratio: 1 / 1;
+	object-fit: contain;
+	padding: 12px;
+}
+
+/* The base item's colour, beside its hex code. */
+.swatch {
+	display: inline-block;
+	width: 0.9em;
+	height: 0.9em;
+	vertical-align: -0.1em;
+	border-radius: 3px;
+	border: 1px solid var(--line);
+}